Find Your Why 2.0 and Find Your Flow!

Business is personal development.  Period.

It constantly challenges you to be and do your best.  Often under difficult circumstances.  It brings you face to face with your demons – and if you hang in there – it provides the platform for you to grow exponentially and become the person you were born to be.

If you stay the course, and continue to do your work – success in business will come.  It’s simply a matter of time. And faith.

 

To persevere through the many challenges your business inevitably brings, connect with the real reason you’re in business, and dramatically tilt the odds of success in your favor!

 

When you take the time to dig deep and discover why you do the work you do, you’ll discover the inner switch to light your way.  This one simple activity will provide tremendous  inspiration and energy, it’ll provide extreme clarity, and can be the push you need to continue your journey when the going, inevitably, gets rough.

So, do you know WHY you are in business?  Why you’re REALLY in business?

When I ask people WHY they are in business, I usually get responses like:

“To help people with their relationships so they are happier.”

“To help people with their health so they can live more fulfilling lives.”

“To help people with their finances so they don’t have to worry about retirement.”

And to these people, with all due respect, I say this is still WHAT you do – not why YOU do it.

 

There is another critical piece – what I call the 2.0! 

This piece is usually missing when most people talk about “Finding Your Why”!

I suspect you do what you do because of certain values you hold dear.  Maybe it’s contribution, security, recognition, freedom.  Maybe it’s simply your calling or purpose.

If you find that”Your Why” isn’t resonating with you right now, or it falls flat – go deeper.  If you are in business to make an impact, why does that matter to you?  If THAT doesn’t motivate, go deeper and ask yourself why THAT is important to you.  You may have to go 5 layers deep to find your true WHY – and you’ll know when you’ve found it!  Until then – keep asking the question, because the answers will come.

When you discover your real why – celebrate!  Embrace it.  Then share it in conversations with prospects and clients – this is your secret sauce that makes you – YOU!

Your WHY can change over time as you do.  As you grow personally and professionally, and you gain knowledge, wisdom and perspective – your internal drivers will change.  If you haven’t thought about your why lately – it’s probably time to re-visit this driving force.

 

When you have clarity on this one aspect of your work, you’ll have:

Focus and Flow
Everything aligns and falls into place because you can articulate the reason you get out of bed each morning and do the work you do.

Strength for the Journey 
When you feel discouraged or frustrated, reconnecting with the reasons you are in business can be the push you need to keep going.

Renewed Passion and Creativity
It gets your juices fired up, sparks your flame and unleashes your fullest potential.

 

“Finding Your Why 2.0” isn’t rocket science.  It IS a critical step in building a successful business so you can continue your life’s work.

Your ROI on about 15 minutes of your time is monumental!   It can literally mean the difference between business success and failure. (And there’s nothing wrong with “failure” – but that’s another post!)

I’ve thought about quitting my business many times in the past.  We all do.  And the one thing that consistently keeps me fired up and focused is reconnecting with my Why Statement.  With the reason I am in business.  My why, my mission is the foundation of everything I do.  In a few simple sentences it describes my contribution, impact, and purpose, and serves as a compass to ensure I’m always pointed in the right direction.

So, how about you?  Do you know WHY you are in business?  Why you do the work you do?

If you can articulate it in a compelling sentence or two that comes from your heart – you’re in great shape.

If not, click here to for a short video and download.  In just 15 minutes, you’ll craft a powerful 2.0 WHY Statement to help you get to the core of who you are and why you are in business!

This simple activity will help you make better business decisions, stay the course during the “growth opportunities” your business brings, and infuse your business (and your life) with more fun, flow, and freedom.

I’d love to hear your thoughts in the comments below, or in our Facebook Group!

Is Your Business Model Killing Your Business?

Intentional Entrepreneurs Masterminds-

What is a business model, and why should you care?

Well, a business model basically describes how you make money, so it’s kind of important.

And whether you realize it or not, you DO have a business model. All businesses do – either by accident or by design. Businesses with great business models make money. THIS is why you should care.

The specific business model you need depends on what type of business you have. Retail, service, manufacturing, wholesale, non-profit, online and offline – these all have different business models.

And what about YOUR business? What kind of business model do you have?

If you are a purpose-driven solopreneur and…

…You’re tired of chasing prospects and living month to month,
…You’re not sure where your next clients are coming from,
…You’re working harder than you ever wanted to – and you’re just getting by.

Then you most likely have a 1 on 1 business model. It’s the most common business model for solopreneurs, and it’s non-leveraged and deadly.  It can literally kill your business, and put you OUT of business before you even know what hit you.

Here are the three main reasons this non-leveraged business model DOESN’T work:

1. It can be difficult building up a clientele that will cover your business expenses and let you grow. It can take a lot of time and effort to constantly find new clients – and that’s okay if you don’t mind the slight panic that occurs when you look at your bank account and wonder how you are going to pay your web designer or copy writer. And if you don’t mind chasing potential customers and feeling somewhat desperate when talking to them hoping they will “buy your stuff.”

2. If you are working with one person at a time you are trading an hour’s work for an hour’s pay. Even if you are being paid very well, there is a limit to how much you can earn. And trading time for money is NOT something most people can, or want to do, over the long haul.

3. To stay in business, you cannot be the only “product”! If anything happens to you — there is no business. And if you are not working, or perhaps you even dare to take a vacation or a break from your business, there is no income.

A non-leveraged business that requires you to do most of the heavy lifting (even if you have contractors or employees) means you have simply succeeded in becoming self-employed, and your business is probably draining your energy, if not your bank account.

It doesn’t have to be this way. With a few tweaks – you can create a business that is:

Scaleable – meaning you can increase your revenue with minimal cost to you, and often while working fewer hours.

Sustainable – meaning you can maintain your business at a steady level without exhausting your time, finances, energy and other resources.

Sellable – meaning your business can thrive without you, and you can sell it when you are ready to move on – or want to retire!

These are the hallmarks of a real business!

The good news is that great business models are fairly easy to design and build. If you want to make real money on a regular basis you just need to create the framework that provides predictable cash flow from month to month.

Doesn’t THAT sound good?!  Predictable cash flow from month to month.

With the right business model, you can build your business as large (or small) as you want to AND enjoy the freedom to go on a vacation without worrying about lost revenue, (or saving money at a Motel 6!), or have a larger impact, or simply work fewer hours and make more money so you can reclaim your life!

I’ll be sharing more in the weeks and months to come on how to build a LEVERAGED business model – and I would love to hear your thoughts below!

Generating New Qualified Leads

Generating Qualified Leads Masterminds

Lead generation is an on-going process and the life-blood of your business.   Whether you serve 100 people each year or 1,000, you need to have new potential clients coming in on a regular basis to avoid the “feast or famine” syndrome.  (Particularly the famine part.)

Furthermore, these leads need to be QUALIFIED, meaning they aren’t just warm bodies.  They are real people in need of what you have to offer.  People who are likely to become customers and clients – and when treated with the respect they deserve – raving fans!

This topic is huge in my masterminds. It’s one of the primary functions of your business. Consistently generating qualified leads – AKA Marketing.

So, let’s dive in!

 1. Make sure your basics are covered:

  • You know exactly who your customer is
  • You know what their problems are and what results they want
  • You have a solution that helps them bridge the gap
  • You can articulate what sets you apart from the rest of the pack
  • You have a compelling message that conveys your solution and uniqueness clearly and succinctly

So far so good? If you have this is place – you are ready for the next step.

If not, be careful. You are still early in your business development stage. You can and should still engage in marketing, just recognize that you any money you invest now is really just going to test your assumptions. So, don’t dump $1,000 into a FaceBook campaign and agonize over a high cost per click and low conversions – take it slowly and be methodical and intentional.

2. Have the system in place to collect leads and convert them into raving fans!

At the very least, you need a spreadsheet and a checklist.

  • A spreadsheet to capture their contact information and the results of each contact (email, phone call, mailing).
  • A checklist to make sure you go through every single step of the entire process with every single lead/potential client.

Once you have these basics – AUTOMATE your system and put your marketing machine to work!

3. Identify 3 ways you will consistently focus your efforts to bring new leads into your system.

There are so many options it is impossible to list them all. The key is to focus on where your best potential clients hang out – and how they like to engage with you. When you can bring these two elements together – it’s magic!

An easy way to look at the big picture is to think about this in terms of online and offline strategies.

Where are you choosing to play?

  • Online strategies include: Write blog posts; make podcasts; write email newsletters; create weekly/monthly challenges; produce webinars; create a presence on social media and network on Facebook, LinkedIn, Twitter, Google+, etc.; make videos; create an irresistible free offer to collect emails; reach out to affiliates; use keywords and build SEO; use pay-per-click and social media ads; write press release; have online chats, hangouts and conference calls; hold contests; have referral and incentive programs, and more!
  • Offline strategies include: speaking; attend networking events, business cards, direct mail; postcards, brochures, volunteering at special events; go to and start Meet-Ups; create promotional/merchandising materials; create referral cards to distribute; use print and broadcast media (carefully); hire sign spinners; attend trade shows; distribute free samples and more!

Mix and match to create your own marketing/promotional plan to connect with and collect contact information for your best potential clients.

The bottom line with any of these strategies is the same:

  1. Choose Carefully – which strategies will you commit to and why? You can’t be all places at once, so pick your top 3, and grow from there.
  2. Be Intentional – what is the objective of each campaign or activity? What do you want people to do after engaging with you? Have one clearly crafted call to action embedded in each activity.
  3. Be Consistent – Commit to the process and implement fully. It takes time to get results, and the longer you stay with it – provided everything we have already discussed is in alignment – the better your results will be. Analyze your results, tweak your campaign, and do it again. And again. And again.

Once you find what works for you – stick with it. Invest more time and more money and watch your business take off!

What is working for you?!