Find Your Why 2.0 and Find Your Flow!

Business is personal development.  Period.

It constantly challenges you to be and do your best.  Often under difficult circumstances.  It brings you face to face with your demons – and if you hang in there – it provides the platform for you to grow exponentially and become the person you were born to be.

If you stay the course, and continue to do your work – success in business will come.  It’s simply a matter of time. And faith.


To persevere through the many challenges your business inevitably brings, connect with the real reason you’re in business, and dramatically tilt the odds of success in your favor!


When you take the time to dig deep and discover why you do the work you do, you’ll discover the inner switch to light your way.  This one simple activity will provide tremendous  inspiration and energy, it’ll provide extreme clarity, and can be the push you need to continue your journey when the going, inevitably, gets rough.

So, do you know WHY you are in business?  Why you’re REALLY in business?

When I ask people WHY they are in business, I usually get responses like:

“To help people with their relationships so they are happier.”

“To help people with their health so they can live more fulfilling lives.”

“To help people with their finances so they don’t have to worry about retirement.”

And to these people, with all due respect, I say this is still WHAT you do – not why YOU do it.


There is another critical piece – what I call the 2.0! 

This piece is usually missing when most people talk about “Finding Your Why”!

I suspect you do what you do because of certain values you hold dear.  Maybe it’s contribution, security, recognition, freedom.  Maybe it’s simply your calling or purpose.

If you find that”Your Why” isn’t resonating with you right now, or it falls flat – go deeper.  If you are in business to make an impact, why does that matter to you?  If THAT doesn’t motivate, go deeper and ask yourself why THAT is important to you.  You may have to go 5 layers deep to find your true WHY – and you’ll know when you’ve found it!  Until then – keep asking the question, because the answers will come.

When you discover your real why – celebrate!  Embrace it.  Then share it in conversations with prospects and clients – this is your secret sauce that makes you – YOU!

Your WHY can change over time as you do.  As you grow personally and professionally, and you gain knowledge, wisdom and perspective – your internal drivers will change.  If you haven’t thought about your why lately – it’s probably time to re-visit this driving force.


When you have clarity on this one aspect of your work, you’ll have:

Focus and Flow
Everything aligns and falls into place because you can articulate the reason you get out of bed each morning and do the work you do.

Strength for the Journey 
When you feel discouraged or frustrated, reconnecting with the reasons you are in business can be the push you need to keep going.

Renewed Passion and Creativity
It gets your juices fired up, sparks your flame and unleashes your fullest potential.


“Finding Your Why 2.0” isn’t rocket science.  It IS a critical step in building a successful business so you can continue your life’s work.

Your ROI on about 15 minutes of your time is monumental!   It can literally mean the difference between business success and failure. (And there’s nothing wrong with “failure” – but that’s another post!)

I’ve thought about quitting my business many times in the past.  We all do.  And the one thing that consistently keeps me fired up and focused is reconnecting with my Why Statement.  With the reason I am in business.  My why, my mission is the foundation of everything I do.  In a few simple sentences it describes my contribution, impact, and purpose, and serves as a compass to ensure I’m always pointed in the right direction.

So, how about you?  Do you know WHY you are in business?  Why you do the work you do?

If you can articulate it in a compelling sentence or two that comes from your heart – you’re in great shape.

If not, click here to for a short video and download.  In just 15 minutes, you’ll craft a powerful 2.0 WHY Statement to help you get to the core of who you are and why you are in business!

This simple activity will help you make better business decisions, stay the course during the “growth opportunities” your business brings, and infuse your business (and your life) with more fun, flow, and freedom.

I’d love to hear your thoughts in the comments below, or in our Facebook Group!

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