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Give Your Business Wings with a Game Plan!

Did you know most people spend more time planning a vacation than planning how to succeed in business?

If this sounds like you – you’re in good company!

And yet, success rarely happens by accident.

Success happens when you’re clear on your vision, and you know what you need to do to get there!  When you have a Game Plan – and yes – goals.

And according to Forbes, Bloomberg, and other fine institutions….


The number one reason (8 out of 10) businesses fail in the first few years is:  Lack of Focus, Direction and Planning.

So, if you’re called to be in business, please, treat it like a business.  Give it the attention it deserves.

Create a Game Plan for your business – a written plan so you know where you are going.

To give your business wings – write goals to guide your daily actions.

Yup. Goals. Sorry!

Consider this: You’ll make better decisions and be more confident when you know exactly what you need to do to create the business you yearn for. No more leaving it to chance.

Writing down your goals creates a roadmap to your success and sets the process in motion.  Written goals helps you put things into perspective, stay focused, and use your time and resources more effectively.

And it gets even better.  The act of writing down your goal plants a seed in your subconscious mind.  Your mind then begins to work toward achieving the goal even when you aren’t consciously focused on it.

I went to a conference years ago where we all wrote 5 goals for ourselves.  The organizers took our worksheets and told us they would mail them back to us in 1 year.  After the conference, I really didn’t give my goals another thought – until 12 months later when I opened the letter I had written myself at the conference.

Imagine my surprise when I realized I had completed every goal on that piece of paper without any conscious thought.  Not necessarily in the way I had envisioned when I wrote them – and yet, I manifested every single goal in my life.

It’s not just me.  Time and time again I have heard people talk about this powerful phenomena.

It was and is a powerful reminder of how WRITTEN goals can shape our lives.

Goals move you forward.  Without a plan that includes goals, you don’t know where you are going. And why leave things to chance? Take intentional action – act on purpose in order to do the things that will move you toward your dreams.

If it’s true that the only difference between a dream and a goal is the written word – then I’m all in!

Personally, I like SMART goals.  (Primarily because they work!)

SMART goals = Specific, Measurable, Achievable, Relevant and Timely.  There’s tons of information on SMART goals out there so I’m not going to regurgitate it here.

Besides, you’re smart and you’ll see what I mean in a minute.

Oh, and every goal should start with an ACTION VERB:

Write, Post, Research, Develop, Increase, Decrease, etc.

Here’s an example.  A common goal I hear from clients when I first start to work with them is:

“Make more money”

(That’s not a goal.  That’s a wish. Businesses don’t survive on wishes.)

With prompting, their goals start to sound like this:

“Increase my prices by 10% each year on May 1.”

“Increase my conversion rate by 10% in the next 3 months”

See the difference?

Here’s another one.

Instead of  “Write more.”

Set a goal to: “Write one hour on Monday’s and Wednesdays at 9AM for 3 months.”

A much better goal!  One you can wrap your mind around and actually achieve!

A few more tips on setting meaningful and powerful goals:

  1. Find your WHY. Think about why each goal is important to you.  This helps you prioritize the most important things to work on TODAY.
  1. Only work on 2-3 at any given time. More than that and you’ll experience the law of diminishing returns.  Quickly.  Too many goals and the mind doesn’t know where to focus.
  1. Break your goals into the high-level milestones and then smaller action-steps. Then focus on those.  It’s like eating an elephant – one small bite at a time.
  2. Lastly, if you need to change a goal don’t consider it a failure, consider it a victory as you had the insight to realize an adjustment was necessary!

Summing it up!

Once you decide where you want to go, and what needs to happen to get there – you’ll have more clarity and focus, and be more confident in your decision-making.

You’ll release the overwhelm and frustration, and be better prepared to navigate obstacles and avoid distractions.



I freaking love goals.

With the right approach creating a Game Plan with concrete goals is the number one thing you can do to instantly gain traction and get results. 

It’s been said that once you have WRITTEN your goals, and you believe you can achieve them – you are halfway there!

So, how about you? Are you a goal setter?

If not, you might consider starting with something like: “Write one SMART goal for your business today!”

4 thoughts on “Give Your Business Wings with a Game Plan!

  1. It’s crucial to build a strong, supportive network around you, but also to go beyond your friends and family. This idea of a “super network” means you have to bust out of your comfort zone and make new friends, take risks, and go places where you might not know anyone. When you start your business, don’t be shy about reaching out and seeking meetings and engagements—you never know where the next great idea or meaningful partner is going to come from.

    • Well said! It is too easy to hide behind a computer these days. Taking time to build real relationships through social media and networking events can make a huge difference between struggle and ease in business!

  2. Get intentional with what you would like to be doing if money, timing, a job, or your relationship were no object. Don’t let what others think you should do hold you back from what you know you want.

    • Good point! We should never let what others think dictate our actions. When we are clear on our own journey, and where we want to go – what we want to do – it keeps us on track. Clarity of purpose is a gift!

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