I’ve never been one to implement systems and processes. Heck, even the words turn me off. Systems and processes sound so, well dull. To my way of thinking, there are many more exciting things to focus on in business.
It wasn’t until I actually learned and started implementing systems that I understood their freaking amazing VALUE. And became hooked.
When I began applying them to my business – it was as if a giant light bulb went off. Everything became so much easier and more predictable.
Now when I talk to people who have been in business a while, it’s one of the first things I ask.
What kind of SYSTEMS do you have in place?
Do you have a system for generating leads, nurturing customers, selling products and services, managing your team?
Do you have a system for feedback and testimonials?
For your finances?
The answer is usually “Not really, but I know should.”
Systems prevent things from falling between the cracks. They improve sales and profits, your customers’ experiences and team performance.
Systems make sure your business runs smoothly when you are away (on vacation!)
They save you time, money, frustration, and, by the way, make your business easier to sell someday.
So why DON’T you have systems in place? In my experience, chances are you think it is too hard, you aren’t sure how, or you don’t see the value.
Well, they really are easy to develop, (even fun!), and massively important. Please trust me on this.
A system is really just a check list. And that’s a great place to start.
Think about an area of your business you want to create a system for – and start small.
Here’s an example:
Since I happen to love marketing and sales, that is where I started – and I can’t emphasize enough the impact on my sanity – and my bottom line!
My marketing system is made up of many smaller systems like social media systems, website systems, lead generation and nurturing systems, etc.
To tackle this system you want to start small. Say, with a system to manage a Facebook Fan page.
1. Identify your objective. What do you want the system to do?
For instance, maybe your goal is to provide valuable content on your fan page daily, share offers to work with you weekly, and increase engagement.
2. Identify your strategy.
You might choose to share a relevant blog post, video, or inspirational messages every day, and once a week share an update on your current offer, special, or program. Furthermore, you might choose to ask a question on each post to increase engagement.
3. Create your checklist/system.
If you decide to hire this out, a super-simple checklist might look like this:
- Find/Create 10 inspirational ads – add logo.
- Find 10 funny, creative or educational short videos; under 3 minutes. Write 2-3 sentence summary and include a question.
- Find 10 relevant blog posts; write 2-3 sentence summary, reference the author, and include a question.
- Place material in Google Drive folder by the 20th of each month for approval.
- On the 27th of each month use HootSuite to post approved content on Facebook, LinkedIn, Twitter; Pinterest; Google+ and Instagram
Super simple. Easy to manage. Done. Next.
Granted, it can be a little more complex depending where you are in your business, and systems take time to implement. However, once your systems are in place, your business can begin to run itself.
Your mission today is to create a checklist to “automate” one area of your business.
And if I make a suggestion, one system that should be a priority is your system to capture and nurture leads. Failing to track and nurture leads is one of the biggest mistakes we make in business.
I know, I’ve been there.
The first 6 months I was in business I was very careless with my best leads and it made a huge impact on my sales when I was ready to share my first offer. I had a great product and without the right leads it was hard to fill my first few masterminds. I hope you learn from my mistakes.
So, what system are you going to start building today?
I’m happy to review it and give you my input if you want to connect!