I love this quote from Steve Jobs which speaks to the heart of entrepreneurship:
"I'm convinced that about half of what separates successful entrepreneurs
from the non-successful ones is PURE PERSEVERANCE."
It's true. I've seen many people quit, and many succeed - and the ability to keep moving forward no matter what makes a huge difference.
To persevere through the personal and professional storms in business, you need a pretty compelling reason to continue. It isn’t easy. If it were, everyone would be doing it.
They're not. You are.
You're different. You're meant to do this. And when you can articulate WHY – you'll be way ahead of the game!
Obviously, there are many things which can motivate you to succeed:
- Loving WHAT you do.
- Loving WHO you do it for.
- Loving WHY you do it.
- A combination of the above!
Clarity here makes you unstoppable!
Knowing WHY you do what you do provides an internal motivation second to none. It provides meaning and direction for everything you do – and can mean the difference between success and failure.
Summed up in 1-2 sentences that describe your contribution, impact and purpose, your WHY Statement serves as a compass to make sure you're always pointed in the right direction!
So, WHY you are in business?
Find out - and tilt the odds of success dramatically in your favor!
If you can phrase it in a compelling sentence or two that comes from your heart - you're in good shape.
If not, watch the video below and download the handout for extra tips on crafting your WHY statement.
This is the first step toward finding the clarity you yearn for - and infusing your business (and your life) with fun, flow, and freedom.