The Course on Business Clarity

5 Simple Steps to Find Your Focus, Flow, and Freedom!


Step 1
You've heard it before - start with WHY.


I love this quote from Steve Jobs which speaks to the heart of entrepreneurship:

"I'm convinced that about half of what separates successful entrepreneurs
from the non-successful ones is PURE PERSEVERANCE."

It's true.  I've seen many people quit, and many succeed - and the ability to keep moving forward no matter what makes a huge difference.

To persevere through the personal and professional storms in business, you need a pretty compelling reason to continue. It isn’t easy.  If it were, everyone would be doing it.

They're not.  You are.

You're different.  You're meant to do this.  And when you can articulate WHY – you'll be way ahead of the game!

Obviously, there are many things which can motivate you to succeed:

  1. Loving WHAT you do.
  2. Loving WHO you do it for.
  3. Loving WHY you do it.
  4. A combination of the above!

Clarity here makes you unstoppable!

Knowing WHY you do what you do provides an internal motivation second to none.  It provides meaning and direction for everything you do – and can mean the difference between success and failure.

Summed up in 1-2 sentences that describe your contribution, impact and purpose, your WHY Statement serves as a compass to make sure you're always pointed in the right direction!

So, WHY you are in business?

Find out - and tilt the odds of success dramatically in your favor!

If you can phrase it in a compelling sentence or two that comes from your heart - you're in good shape.

If not, watch the video below and download the handout for extra tips on crafting your WHY statement.

This is the first step toward finding the clarity you yearn for - and infusing your business (and your life) with fun, flow, and freedom.

“He who has a WHY to live, can bear almost any how.”
- Nietzsche


Let's DO this!

  1. Download the handout below.
  2. Grab your favorite pen (sometimes nothing beats putting pen to paper - like when you are letting your creative juices flow!)
  3. Watch the video for guidance and create your personal WHY Statement to keep you focused and motivated throughout your journey.

I’d love to hear your WHY!  To share, venture over to our
Facebook Group where you will also connect with others on the same journey!




  • Why Statement Handout
    Why Statement Handout

    Use this worksheet to craft you personal WHY Statement to build a rock solid foundation AND keep you motivated on your journey.